2-Letter
Notable 2-Letter Dotcom Domain Name Sales
Domain Name | Acquirer | Price | Source | Date Reported |
FB.com | $8,500,000 | Reuters | Jan-2011 | |
WE.com | Tencent | $8,000,000 | NamePros | Aug-2015 |
JD.com | Jindong | $5,000,000* | DNJournal.com and SEC.gov | Jan-2014 |
Why are 2-letter dotcoms selling for $5M-$9M? Great rarity, prestige, demand, and dwindling supply. Only 676 exist. Most have already been purchased and now support billion dollar brands. A sample in alphabetical order:
Domain Name | Ownership | Annual Revenue (2010) |
AA.com | American Airlines | $20 Billion |
BA.com | British Airways | $13 Billion |
CA.com | CA Technologies | $4.5 Billion |
Buyers of 2-letter dotcoms join a very exclusive club. Membership includes Google (gv.com, ar.com), Yahoo (av.com), Merrill Lynch (ml.com), Facebook (fb.com), Viacom (cc.com), Procter & Gamble (pg.com), Apple (me.com). To these enterprises, a $9M price tag is just a fraction of one day’s revenue. This represents a bargain when you consider dotcoms deliver exceptional value for a lifetime.
*$5,000,000 sale price of JD.com was reported as an estimate based on SEC.gov filings.